In a ZF Live interview on 8 October 2026, Constantin Bratu, President of the Romanian Brewers Association, revealed that beer consumption has contracted sharply over the past year following a 26% increase in excise duty on alcoholic beer. The excise hike, implemented as part of the 2026 budget consolidation package, raised the specific tax per hectoliter-degree of alcohol, pushing up retail prices by an estimated 12-15%. Bratu noted that while overall beer volumes declined, the non-alcoholic and low-alcohol segment grew by double digits, as consumers migrated to products taxed at significantly lower rates. The association warns that the tax increase may erode the tax base if the shift accelerates, and has called for a predictable excise roadmap aligned with EU minimum rates.
Key Takeaways
- Excise-Driven Volume Decline: The 26% excise increase correlates with a measurable drop in traditional beer sales, confirming price elasticity in a mature market where substitutes are readily available.
- Non-Alcoholic Surge: Non-alcoholic beers, subject to a nominal excise rate, captured market share rapidly, now accounting for over 8% of total volume versus 3% pre-hike.
- Industry Call for Stability: Brewers urge the Ministry of Finance to adopt a multi-year excise schedule tied to inflation, avoiding abrupt annual jumps that distort investment planning and encourage illicit trade.
Disclaimer: This article is compiled and summarized by the AI based on publicly available information and is for general information purposes only. It does not constitute any form of formal tax advice, legal opinion, or basis for performance. Please consult a qualified professional tax advisor or legal counsel for tax advice.
Source: Read Official Announcement