The Italian Data Protection Authority (Garante) mandated that by 29 October 2026, all newsletters, direct email marketing (DEM), automated emails, and service communications must adapt invisible tracking pixels to comply with GDPR and ePrivacy rules. Non-compliance risks fines. The measure targets hidden user profiling.
Key Takeaways
- Tracking Pixel Rules: Pixels must not collect personal data without explicit consent; anonymization or removal required.
- Scope: Applies to all commercial and service communications sent to Italian recipients.
- Enforcement: The Garante will audit major senders; penalties up to €20 million or 4% of global turnover.
Disclaimer: This article is compiled and summarized by the AI based on publicly available information and is for general information purposes only. It does not constitute any form of formal tax advice, legal opinion, or basis for performance. Please consult a qualified professional tax advisor or legal counsel for tax advice.
Source: Read Official Announcement