Released 8 October 2026, this feature article highlights the DGT’s innovative public outreach campaign “Di Bawah Payung Warna-Warni” (Under Colorful Umbrellas), which uses visual storytelling and community theater to demystify taxation for informal sector workers and youth. The campaign, aligned with the Directorate’s 2025-2029 strategic plan, aims to shift perceptions from tax as a burden to tax as a civic contribution. Events were held in traditional markets, universities, and creative hubs across Java and Sumatra, distributing simplified guides on NPWP registration, UMKM tax incentives, and the Coretax mobile app.
Key Takeaways
- Behavioral Economics in Tax Communication: The campaign leverages relatable narratives and local cultural symbols to reduce psychological resistance to formal registration.
- Targeting the Informal Economy: Special focus on market traders and gig workers, offering on-site NPWP registration and immediate clarification of the 0.5% final tax regime.
- Digital Onboarding Emphasis: QR codes linking directly to Coretax registration portals achieved a 40% conversion rate during pilot events, validating mobile-first strategies.
Disclaimer: This article is compiled and summarized by the AI based on publicly available information and is for general information purposes only. It does not constitute any form of formal tax advice, legal opinion, or basis for performance. Please consult a qualified professional tax advisor or legal counsel for tax advice.
Source: Read Official Announcement