On 8 October 2026, the Directorate General of Taxes unveiled a novel public awareness campaign titled “Di Bawah Payung Warna-Warni” (Under the Colorful Umbrella), using artistic storytelling and community events to promote voluntary tax compliance. The campaign moves beyond traditional enforcement messaging, employing cultural narratives and visual arts to illustrate the link between tax payments and public services. This approach aligns with the DGT’s strategic shift toward a service-oriented administration under the Coretax ecosystem, targeting younger demographics and informal sector workers.
Key Takeaways
- Behavioral Economics Approach: The campaign utilizes relatable narratives and local languages to demystify tax obligations, addressing psychological barriers such as perceived unfairness and lack of transparency.
- Multi-Channel Engagement: Activities include street theater, social media micro-documentaries, and school-based tax education modules, coordinated with regional tax offices (KPP) nationwide.
- Measurable Outcomes: Early pilots in three provinces showed a 12% increase in new NPWP registrations among millennials and a measurable improvement in tax knowledge survey scores.
Disclaimer: This article is compiled and summarized by the AI based on publicly available information and is for general information purposes only. It does not constitute any form of formal tax advice, legal opinion, or basis for performance. Please consult a qualified professional tax advisor or legal counsel for tax advice.
Source: Read Official Announcement